Pikko
Australian brand specializing in feline nutrition
- Graphic Charter
- Logo
- Visual Identity
- Art Direction
- Shopify Development
Pikko is an innovative Australian brand that crafts healthy, natural recipes for cats. Designed to meet the expectations of pet owners who are deeply attentive to animal well-being, the brand focuses on high-quality ingredients, full transparency in its formulations, and a simple yet demanding approach to feline nutrition.
We supported Pikko from its very first steps, with a full-scope branding mission, from logo design to the development of its visual and editorial universe. The goal: to build a strong, gentle, reassuring, and contemporary brand identity, capable of resonating with a discerning Australian audience and standing out in a rapidly evolving market.
Graphic design & visual identity
Our work in graphic design revolved around several key deliverables:
- An original logo that is expressive, designed to work at all sizes and on all mediums
- A brand style guide including color palette, typography system, icons, patterns, illustrations, and usage guidelines;
- A cohesive overall artistic direction that is both accessible and high-end, conveying the brand's values: care, simplicity, quality, and emotion.
This identity has been designed to express itself equally well in print and digital media, and to serve as a foundation for all the brand's communications.
Tiny Logo
A good logo is one that says a lot... with very little. The letter O comes to life with a sly little curve, reminiscent of a cat's tail, a subtle nod to their world.
Product packaging
Packaging that isn't just pretty, but tells a story every time you open the fridge.
Web design
On the digital side, we ensured the design of the e-commerce site and the complete development on Shopify. The site was conceived around a smooth, intuitive, and immersive user journey, with special attention to the mobile experience.
The web design adheres to the standards set in the graphic charter, while enhancing the products, the brand's commitments, and educational content. Clear navigation, subtle animations, expressive visuals: everything has been designed to create an engaging and efficient interface.
Responsive design
The interface was designed mobile-first, with a user journey that is smooth, a clear hierarchy of content, and an elegant product highlight.
Shopify Development
The Shopify development has been customized to meet the specific needs of the brand:
Implementation of a flexible subscription system for kibble;
Advanced management of cat profiles through Shopify metadata;
Seamless integration with marketing tools;
Optimization of performance and natural search engine optimization (SEO) on product and editorial pages.
The result
A modern, fast, scalable e-commerce site, perfectly aligned with Pikko's ambitions and capable of supporting its development on a national and international scale.
