Olaian LB 2018
Lookbook Olaian collection 2018
- Art Direction
- Front-end Development
- WebGL
- E-commerce
Dive into the sunny universe of OLAIAN with our "Summer 2018" Lookbook.
Our goal was to immerse users as close as possible to the products, to capture the atmosphere of the most beautiful surf spots while offering smooth navigation and a sleek style.
Explore the collection, feel the energy of the sea, the sun, and the summer through vibrant visuals.
immersive product sheets
We have created immersive product sheets to showcase the different capsule collections of the Olaian brand. Each swimwear collection invites you to dive into a unique world, suited to the surfing level, ranging from beginner to advanced. These product sheets have been designed to offer an immersive experience, allowing users to not only discover the features of the products but also to visually immerse themselves in the specific atmosphere of each collection, thus creating a deeper connection with the brand and its products.
optimized purchase journey
We have supported the Olaian brand from the art direction to the front-end development. The numerous call-to-action (CTA) buttons on the page direct users to the main Decathlon website, thus providing a direct gateway for the purchasing act. This collaboration has enabled the creation of an engaging online experience, highlighting Olaian's capsule collections while facilitating the conversion of visitors into customers on the main Decathlon site.
