Mix & Match
See project
Digital experience
Art Direction2020
- Art Direction
- Conception
- UX/UI
- Front-end / back-end development
Creation of a digital e-commerce experience for WEDZE, Decathlon's ski and snowboard brand. Discover the MIX & MATCH to compose your own style for a classy look on the slopes.
An optimal digital experience
We have designed an optimal digital experience to help users choose the best outfits for this winter.
The experience begins with a choice between four options (Man, Woman, Girl, Boy). The jackets and trousers update instantly on the virtual mannequin, displaying the corresponding prices, with a call to action (CTA) redirecting users to the main Decathlon website.
This playful approach aims to make the selection process interactive and engaging, thus providing an immersive user experience to guide users in choosing their winter outfits.
