Mix & Match

See project

Digital experience

Art Direction2020
Wedze - Mix & Match cover image
  • Art Direction
  • Conception
  • UX/UI
  • Front-end / back-end development

Creation of a digital e-commerce experience for WEDZE, Decathlon's ski and snowboard brand. Discover the MIX & MATCH to compose your own style for a classy look on the slopes.

Agence web Akaru
Agence web Akaru
Wedze mix & match experience lookbook image fullscreen
Wedze mix & match experience lookbook image fullscreen

An optimal digital experience

We have designed an optimal digital experience to help users choose the best outfits for this winter.

The experience begins with a choice between four options (Man, Woman, Girl, Boy). The jackets and trousers update instantly on the virtual mannequin, displaying the corresponding prices, with a call to action (CTA) redirecting users to the main Decathlon website.

This playful approach aims to make the selection process interactive and engaging, thus providing an immersive user experience to guide users in choosing their winter outfits.

Wedze mix & match experience women's mobile lookbook
Wedze mix & match experience mobile lookbook selection
Wedze mix & match experience lookbook for women