Asics
Paris, move your spirit
- Art Direction
- Conception
- UX / UI
- Front-end development
- Back-end development
The City of Paris and ASICS have signed a two-year partnership to improve the mental health of Parisians through sport. The operation called "Paris, move your mind" aims to make sports practice more accessible and inclusive to improve the physical and mental health of Parisians. Discover the page dedicated to the event created by Akaru as well as the video produced by Super Motion and AGIT8
Creating the landing page from A to Z
The landing page aimed to illustrate the importance of sports on mental health. Our support was comprehensive, covering the art direction of the page as well as the development of both the front-end and the back-end.
The goal was to create an immersive online experience that highlights the benefits of sports on mental health.
Design and features
There was a real desire to highlight pastel colors evoking sunrise and sunset. This color palette aims to elicit positive emotions.
Integrating testimonials about how running can improve daily life adds a personal and authentic dimension, allowing visitors to emotionally connect with the benefits of sports. Finally, a section dedicated to events organized by ASICS and the City of Paris provides an opportunity to promote initiatives, encouraging participation and community engagement.
