Paris, move your spirit

Art Direction2023
Homepage hero ASICS Paris move your mind
  • Art Direction
  • Conception
  • UX / UI
  • Front-end development
  • Back-end development

The City of Paris and ASICS have signed a two-year partnership to improve the mental health of Parisians through sport. The operation called "Paris, move your mind" aims to make sports practice more accessible and inclusive to improve the physical and mental health of Parisians. Discover the page dedicated to the event created by Akaru as well as the video produced by Super Motion and AGIT8

ASICS cover image Sound Mind
ASICS cover image Sound Mind
Asics homepage key figures

Creating the landing page from A to Z

The landing page aimed to illustrate the importance of sports on mental health. Our support was comprehensive, covering the art direction of the page as well as the development of both the front-end and the back-end.

The goal was to create an immersive online experience that highlights the benefits of sports on mental health.

Asics homepage carrousel
Asics newsletter landing page

Design and features

There was a real desire to highlight pastel colors evoking sunrise and sunset. This color palette aims to elicit positive emotions.

Integrating testimonials about how running can improve daily life adds a personal and authentic dimension, allowing visitors to emotionally connect with the benefits of sports. Finally, a section dedicated to events organized by ASICS and the City of Paris provides an opportunity to promote initiatives, encouraging participation and community engagement.

ASICS animation section ASICS
ASICS mobile section
ASICS mobile section textes landing page
Asics mobile section key figures
Agence web Akaru
Asics landing page slider videos

Asics screen landing page
Asics screen landing page slider
Asics screen landing page slider 2
Agence web Akaru
Agence web Akaru
Asics image landing page