Hiway
The only all-in-one independent offer
- Redesign of visual identity
- New logo
- UX/UI Design
- Art Direction
HIWAY has reached out to us to assist them in a complete overhaul of their visual identity and their online presence. With a clear ambition: to adopt a more modern positioning and to open up to a new type of market.
Overhaul of the visual identity and strategic repositioning
The project began with the creation of a new logo, focusing on a design that is both colorful and timeless. We chose a clean and full-typo approach, ensuring graphic longevity while providing a flexible foundation for exploring different shapes and colors in their communication materials.
A rewarding collaboration
Copywriting, essential for this overhaul, was entrusted to Julie from White Elephant with whom we worked in synergy. Moreover, we collaborated closely with the Hiway team for the creation of the design of their new website and platform. The development, on the other hand, was carried out internally by them.
An identity that matches HIWAY's ambitions
This project was guided by the desire to create a strong, adaptable identity that can evolve with the brand's needs. The choices in art direction allow HIWAY to assert their presence while being ready to conquer new horizons.
